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013: Monetize Your Sketchbooks with Zean Macfarlane

This week I’m speaking with Zean Macfarlane of the Zean Macfarlane Architecture Studio. Zean is a young architectural designer who has developed a series of effective marketing strategies on social media enabling him to grow large communities. Zean has created multiple revenue streams from his online audience by self-publishing a series of Ebooks, selling prints of his work and offering online mentoring to students as well as using his social media output as marketing collateral for his practice. I love to hear of entrepreneurial and marketing innovation in architecture and Zean has brought plenty of that here.

In this interview, you will learn

  • How to successfully launch an online Ebook for Architecture
  • the powerful business lessons gained from dealing with ‘haters’ online
  • Zean’s process for growing and monetizing social media audiences

Today’s Resources:

Zean Macfarlane Architecture Studio

WEBINAR 10 BUSINESS MISTAKES ARCHITECTS MAKE WHEN RUNNING A PRACTICE

Register your place to this webinar on the 26th June 2018, 7pm,  here

 

 

Rion Willard
 

Rion Willard is the Host and Director of the Business of Architecture UK, an interview podcast where prominent guests share tips and strategies for success in architecture. He’s the founder of the The Thinking Hand Studio Architects a London based architectural design firm specialising in high end luxury residential.

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