016: New Business Frontiers with Jason Bruges

On Today’s episode I continue the theme of speaking with architects who have gone beyond the traditional practice of architecture and ventured into new design genres and even created their own.

This week’s conversation is with Jason Bruges, an architect, artist, experience designer and the director of Jason Bruges Studio. After being educated and trained as an architect, working for Fosters and Partners, Jason transferred his problem-solving and design skills into experience and interactive design.

Today Jason Bruges reveals how he leveraged his training in architecture to found and direct one of the world’s leading experience design firms with projects internationally installed in Landmark locations.

Jason Bruges Studio creates interactive spaces that combine architecture, art installation and interaction design, which basically means these spaces and installations respond to the people who inhabit them.

TODAY’S RESOURCES

http://www.jasonbruges.com

015: From Jelly Making to Experience Design with Harry Parr

This week I’m speaking with Harry Parr co-founder of Bompas and Parr. Starting from an architectural diploma project at university, Harry has gone from making 3D printed Jelly Moulds to a large London based multi sensory design experience agency that has invented its own genre of design and architecture.

Harry’s story is fascinating, his background is in architecture and their company can be seen to resemble an architectural practice however their clients include luxury food and drink brands, museums, fragrances and more. Instead of buildings their creations include bespoke installations made from food, jelly, whiskey and a vast array of gustatory, olfactory and haptic delights.

This episode is filled with entrepreneurial gusto and offers some great possibilities for what is possible for architects wanting to break the (jelly) mould.

In this episode you will discover:
– Keys to a successful business partnership that many architects miss
– How to make your projects news worthy
– How to cultivate repeat business

TODAY’S RESOURCES

http://bompasandparr.com/

014: DIY PR For Small Practices with Rob Fiehn

This week I speak with Architectural PR specialist and expert Robert Fiehn. Rob has had an accomplished career working at Phaidon in publishing before joining Rogers Stirk Harbour and Partners as part of their in house PR team as the Media and Client Coordinator to then working for bespoke Architectural PR Agency Caro Communications as an Account Director before setting up his own Agency Robert Fiehn PR.

In this interview, Rob walks us through how to get your projects published by providing a step by step process for small practices to execute their own PR.

In this episode you will discover:

  • How to get your work published in the right publications
  • How to structure a captivating Press Release
  • The secret to communicating with clarity to your target market

Today’s Resources:

Robert Fiehn

 

 

013: Monetize Your Sketchbooks with Zean Macfarlane

This week I’m speaking with Zean Macfarlane of the Zean Macfarlane Architecture Studio. Zean is a young architectural designer who has developed a series of effective marketing strategies on social media enabling him to grow large communities. Zean has created multiple revenue streams from his online audience by self-publishing a series of Ebooks, selling prints of his work and offering online mentoring to students as well as using his social media output as marketing collateral for his practice. I love to hear of entrepreneurial and marketing innovation in architecture and Zean has brought plenty of that here.

In this interview, you will learn

  • How to successfully launch an online Ebook for Architecture
  • the powerful business lessons gained from dealing with ‘haters’ online
  • Zean’s process for growing and monetizing social media audiences

Today’s Resources:

Zean Macfarlane Architecture Studio

WEBINAR 10 BUSINESS MISTAKES ARCHITECTS MAKE WHEN RUNNING A PRACTICE

Register your place to this webinar on the 26th June 2018, 7pm,  here

 

 

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012: Build a Recession Proof Practice with Jo Cowen

Wow, what an episode this week as I speak with the phenomenal entrepreneurial force that is Jo Cowen, co-founder, and director of Jo Cowen architects. Jo’s story, her business expertise, and acumen is massively impressive. From a 2 person practice in her loft to a 40 person strong practice on the King’s Road working on multi million pound developments, Jo shares her accomplishments, business strategies and mindsets behind her success in this interview.

In this episode, you will discover how Jo

  • Used an innovative Business model to recession-proof her practice
  • Won multi million projects as a small practice
  • Has developers call on her first with their best sites

Today’s Resources:

Jo Cowen Architects

WEBINAR 10 BUSINESS MISTAKES ARCHITECTS MAKE WHEN RUNNING A PRACTICE

Register your place to this webinar on the 26th June 2018, 7pm,  here

 

 

011: Growing a Design-Focused Architecture Practice with Meredith Bowles

Meredith Bowles has been hailed as “One of the UK’s top 10 architect provocateurs, who are shaking things up with bold, innovative designs.”

In today’s episode, Meredith Bowles discuss his journey in the business of architecture building his design-focused practice Mole Architects.

You’ll discover:
• How to get more of the kind of work you want
• A methodology for business development
• How to get to the next level of projects that you aspire to work on

Today’s Resources:

Mole Architects

 

010: Reflective Practice with Wendy Perring and Roger Tyrrell

In this interview, I speak with Wendy Perring and Roger Tyrrell. Wendy is the managing director of PAD Studio an award winning architectural practice based in the historic Georgian market town of Lymington on the South Coast of Hampshire, UK. Roger is the practice mentor and founder of CHORA, who provide architectural practice an ‘external voice’ that reconnects practice, theory, and enterprise.

In this interview you will discover:

  • The antidote to constant firefighting
  • How to powerfully communicate to your clients
  • How to use a Manifesto to create your ideal practice

I think you’ll love this episode with Wendy and Roger, and if you do, I’d love to have you leave a review on iTunes or Stitcher.

Today’s Resources:

PAD Studio

CHORA

 

009: Instagram for Architecture with Adam Nathaniel Furman

Digital tools like Instagram, Facebook, podcasts and the like have opened up the possibilities for young and imaginative practices to get their message out there.

In today’s episode, I interview designer Adam Nathaniel Furman. Furman has, as of this writing, over 20k followers on Instagram. I absolutely loved listening to the infectious passion of Adam in this interview as we discuss design, building a business that facilitates a lifestyle and creating compelling campaigns through social media tools.

In this episode you will hear how

  • Built an online following that became paying clients
  • Avoids the mistakes practices make when using social media
  • Created a powerful brand through social media

Today’s Resources:

Adam Nathaniel Furman

Instagram: adamnathanielfurman

 

008: Running a Fulfilling Practice with Katie Crepeau

Today I am speaking with the founder of Design Affects, Katie Crepeau. Coming from a background in Architecture, Katie is a business strategist for impact-driven architects empowering them to practice unconventional, impactful and intentional design.

In this episode you will discover:

– The strategies to avoid burnout
– The essentials of running a fulfilling practice
– How to attract your ideal clients

I think you’ll love this episode with Katie and if you do, I’d love to have you leave a review on iTunes or Stitcher.

Today’s Resources:

Design Affects

 

007: Be Your Own Client with Independent Property Developer, Roger Zogolovitch

This week on the Business of Architecture UK podcast, I am interviewing architect / developer Roger Zogolovitch.

Zogolovitch co-founded the innovative architecture practice CZWG in 1975.

In 1982, he raised enough money to get started in development.

The role of an architect is limited, says Zogolovitch. “I wanted to be involved in every aspect, from start to finish, so I’ve been a developer for 30 years.”

Listen to this interview and let me know what you think of it in the comments below!

Today’s Resources:

Homepage

 

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