013: Monetize Your Sketchbooks with Zean Macfarlane

This week I’m speaking with Zean Macfarlane of the Zean Macfarlane Architecture Studio. Zean is a young architectural designer who has developed a series of effective marketing strategies on social media enabling him to grow large communities. Zean has created multiple revenue streams from his online audience by self-publishing a series of Ebooks, selling prints of his work and offering online mentoring to students as well as using his social media output as marketing collateral for his practice. I love to hear of entrepreneurial and marketing innovation in architecture and Zean has brought plenty of that here.

In this interview, you will learn

  • How to successfully launch an online Ebook for Architecture
  • the powerful business lessons gained from dealing with ‘haters’ online
  • Zean’s process for growing and monetizing social media audiences

Today’s Resources:

Zean Macfarlane Architecture Studio

WEBINAR 10 BUSINESS MISTAKES ARCHITECTS MAKE WHEN RUNNING A PRACTICE

Register your place to this webinar on the 26th June 2018, 7pm,  here

 

 

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012: Build a Recession Proof Practice with Jo Cowen

Wow, what an episode this week as I speak with the phenomenal entrepreneurial force that is Jo Cowen, co-founder, and director of Jo Cowen architects. Jo’s story, her business expertise, and acumen is massively impressive. From a 2 person practice in her loft to a 40 person strong practice on the King’s Road working on multi million pound developments, Jo shares her accomplishments, business strategies and mindsets behind her success in this interview.

In this episode, you will discover how Jo

  • Used an innovative Business model to recession-proof her practice
  • Won multi million projects as a small practice
  • Has developers call on her first with their best sites

Today’s Resources:

Jo Cowen Architects

WEBINAR 10 BUSINESS MISTAKES ARCHITECTS MAKE WHEN RUNNING A PRACTICE

Register your place to this webinar on the 26th June 2018, 7pm,  here

 

 

011: Growing a Design-Focused Architecture Practice with Meredith Bowles

Meredith Bowles has been hailed as “One of the UK’s top 10 architect provocateurs, who are shaking things up with bold, innovative designs.”

In today’s episode, Meredith Bowles discuss his journey in the business of architecture building his design-focused practice Mole Architects.

You’ll discover:
• How to get more of the kind of work you want
• A methodology for business development
• How to get to the next level of projects that you aspire to work on

Today’s Resources:

Mole Architects

 

010: Reflective Practice with Wendy Perring and Roger Tyrrell

In this interview, I speak with Wendy Perring and Roger Tyrrell. Wendy is the managing director of PAD Studio an award winning architectural practice based in the historic Georgian market town of Lymington on the South Coast of Hampshire, UK. Roger is the practice mentor and founder of CHORA, who provide architectural practice an ‘external voice’ that reconnects practice, theory, and enterprise.

In this interview you will discover:

  • The antidote to constant firefighting
  • How to powerfully communicate to your clients
  • How to use a Manifesto to create your ideal practice

I think you’ll love this episode with Wendy and Roger, and if you do, I’d love to have you leave a review on iTunes or Stitcher.

Today’s Resources:

PAD Studio

CHORA

 

009: Instagram for Architecture with Adam Nathaniel Furman

Digital tools like Instagram, Facebook, podcasts and the like have opened up the possibilities for young and imaginative practices to get their message out there.

In today’s episode, I interview designer Adam Nathaniel Furman. Furman has, as of this writing, over 20k followers on Instagram. I absolutely loved listening to the infectious passion of Adam in this interview as we discuss design, building a business that facilitates a lifestyle and creating compelling campaigns through social media tools.

In this episode you will hear how

  • Built an online following that became paying clients
  • Avoids the mistakes practices make when using social media
  • Created a powerful brand through social media

Today’s Resources:

Adam Nathaniel Furman

Instagram: adamnathanielfurman

 

008: Running a Fulfilling Practice with Katie Crepeau

Today I am speaking with the founder of Design Affects, Katie Crepeau. Coming from a background in Architecture, Katie is a business strategist for impact-driven architects empowering them to practice unconventional, impactful and intentional design.

In this episode you will discover:

– The strategies to avoid burnout
– The essentials of running a fulfilling practice
– How to attract your ideal clients

I think you’ll love this episode with Katie and if you do, I’d love to have you leave a review on iTunes or Stitcher.

Today’s Resources:

Design Affects

 

007: Be Your Own Client with Independent Property Developer, Roger Zogolovitch

This week on the Business of Architecture UK podcast, I am interviewing architect / developer Roger Zogolovitch.

Zogolovitch co-founded the innovative architecture practice CZWG in 1975.

In 1982, he raised enough money to get started in development.

The role of an architect is limited, says Zogolovitch. “I wanted to be involved in every aspect, from start to finish, so I’ve been a developer for 30 years.”

Listen to this interview and let me know what you think of it in the comments below!

Today’s Resources:

Homepage

 

006: Words that Sell with Gaël Reignier

A fantastic treat this week as I interview master copywriter Gael Raigner as he explains what copy writing is and why it’s so important for architects to use correctly. Gael describes copy writing as the art and science of putting words together to influence people in making a decision – critical for architects putting together sales letters, competition entries, proposals and marketing materials.

In this episode you will discover

– How to use powerful words to attract your ideal client

– The common mistakes architects use in their copy on their websites, emails and marketing

– The pillars of growth vital for any business to succeed

I think you’ll love this episode with Gael Raigner, and if you do, I’d love to have you leave a review on iTunes or Stitcher.

Today’s Resources:

Book your complimentary call with Gaël now, by clicking on this link:
➡️http://bit.ly/BookACall-UK

Gael’s email: info@services42.com

005: Winning Cultural Projects as a Small Practice with Oliver Cooke

In today’s episode I speak with Oliver Cooke of Co-founder of design focused practice Cooke Fawcett. Oliver has an impressive CV attaining his degree from the University of Cambridge, working for Renzo Piano Building Workshop (Paris) during his year out, then completing his Masters at GSD Harvard which led him to career at Herzog and De Meuron (Basel and London) where he worked on numerous prestigious projects including the recent Tate Modern Extension.

In this episode you’ll discover

– How a simple marketing effort turned into their first cultural project as a small practice

– The keys to cultivating powerful client relationships

– How to create a successful partnership

004: Mastering the Language of Business and Design with Carl Turner

Today I speak with the accomplished, design-forward architect Carl Turner.

This episode is full of amazing insight into the business lessons that Carl Turner has learned as he has explored the intersection between great business and great design.

On today’s episode you’ll discover:

  • How architect Carl Turner started his practice
  • How he designed his own award-winning house and leveraged that effort to get exposure and prominence through the media
  • How he uses the concept of “optimising profit” (instead of “maximising profit”) to partner with development entities to create projects that revitalise underused areas

I think you’ll love this episode with Carl Turner, and if you do, I’d love to have you leave a review on iTunes or Stitcher.

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