This week I speak with Juliette Michell of Architypal a writing consultancy for architects. In this interview Juliette discusses the power of using words in architecture to bring our work to life for our clients and colleagues. Juliette explains to importance of telling stories, to cultivate company culture, develop powerful and meaning marketing collateral and generate company values and mission statements.
In this episode you will learn :
– The key ingredients to writing a practice profile
– Words and phrases every architect should avoid using on their website
– How the right words can attract the right client