Honesty in buildings and materials is a very architectural concept. But what does ‘honesty’ mean when we speak about architectural photography and why is it important to consider when marketing our services?
In this discussion I am joined by PR Maestro Rob Fiehn and Jim Stephenson, a photographer film maker whose unique body of work has been beautifully documenting the built environment and its untold stories for the last decade. This has lead him to work with the likes of BIG; Herzog & de Meuron; Assemble; Zaha Hadid Architects; Foster & Partners; Rogers, Stirk Harbour and Partners; JRural Studio; Sou Fujimoto Architects; 6a and many others..
In this episode you will hear us discuss:
– Why the Art of striking the perfect balance between ‘realism’ and ‘creative license’ in the photography of your projects is essential to getting published
– The important distinctions between different types of architectural photography and when and where to use them to maximise their effectiveness
– Why it’s important to understand the usage license and rights on your pictures and why crediting your photographer helps the whole industry!
THIS WEEK’S RESOURCES
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