071: Being an Architect in the 21st Century with Gianpiero Venturini, Itinerant Office pt2

This week I speak with Gianpiero Venturini, founder of Itinerant Office, curator of the New Generations Festival and author of “ATLAS of emerging practices: being an architect in the 21st century” in the second part of our interview.

Itinerant Office curates events, exhibitions, and publications, facilitating exchange of knowledge supported by a multi-disciplinary network.

In this podcast Gianpiero and I discuss his book “ATLAS of emerging practices: being an
architect in the 21st century” (check the special 20% discount code below for your copy ).

ATLAS of emerging practices provides an overview of the state of the architect’s profession, analysing themes, trends, projects, and methods that characterise the professional practice, and understanding this discipline through the research carried out with a selection of emerging architectural practices in the European territory.

In this episode Gianpiero discusses:

– How research driven practices find funding for their projects

– How architects across the European territory are practicing in different fields

– The important questions Itinerant Office asked of hundreds of architects and that we can ask ourselves in our own practices

THIS WEEK’S RESOURCES

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

 

SPECIAL OFFER ON ATLAS of Emerging Practices 

https://itinerantoffice.bigcartel.com/products
Use 20% discount code ATLASBUSINESS 

Past, Present, Future:
www.pastpresentfutureproject.com

Itinerant Office:

www.itinerantoffice.com

UrgentCity:
www.urgentcity.eu

070: The Atlas of Emerging Practices with Gianpiero Venturini, Itinerant Office

This week I speak with Gianpiero Venturini, founder of Itinerant Office, curator of the New Generations Festival and author of “ATLAS of emerging practices: being an
architect in the 21st century”.

Itinerant Office curates events, exhibitions, and publications, facilitating exchange of knowledge supported by a multi-disciplinary network.

In this podcast Gianpiero and I discuss his book “ATLAS of emerging practices: being an
architect in the 21st century” (check the special 20% discount code below for your copy ).

ATLAS of emerging practices provides an overview of the state of the architect’s profession, analysing themes, trends, projects, and methods that characterise the professional practice, and understanding this discipline through the research carried out with a selection of emerging architectural practices in the European territory.

In this episode Gianpiero discusses:

– How young architects are challenging the traditional mould of what an architecture practice is
– What happens when architects cross industry boundaries and create and engage in new disciplines with architectural skills
– What the next generation of architects, post starchitect era, looks like.

THIS WEEK’S RESOURCES

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

 

SPECIAL OFFER ON ATLAS of Emerging Practices 

https://itinerantoffice.bigcartel.com/products
Use 20% discount code ATLASBUSINESS 

Past, Present, Future:
www.pastpresentfutureproject.com

Itinerant Office:

www.itinerantoffice.com

UrgentCity:
www.urgentcity.eu

069: Honesty in Architectural Photography with Rob Fiehn and Jim Stephenson

Honesty in buildings and materials is a very architectural concept. But what does ‘honesty’ mean when we speak about architectural photography and why is it important to consider when marketing our services?

In this discussion I am joined by PR Maestro Rob Fiehn and Jim Stephenson, a photographer film maker whose unique body of work has been beautifully documenting the built environment and its untold stories for the last decade. This has lead him to work with the likes of BIG; Herzog & de Meuron; Assemble; Zaha Hadid Architects; Foster & Partners; Rogers, Stirk Harbour and Partners; JRural Studio; Sou Fujimoto Architects; 6a and many others..

In this episode you will hear us discuss:
– Why the Art of striking the perfect balance between ‘realism’ and ‘creative license’ in the photography of your projects is essential to getting published
– The important distinctions between different types of architectural photography and when and where to use them to maximise their effectiveness
– Why it’s important to understand the usage license and rights on your pictures and why crediting your photographer helps the whole industry!

THIS WEEK’S RESOURCES

Jim Stephenson
https://clickclickjim.com/

Rob Fiehn
http://www.robertfiehn.com/

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

 

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068: Building a Practice in London & Mexico City with Salvador Rivas

In this week’s podcast I speak with Architect Salvador Rivas who is the founder of s*arc : Salvador Rivas Architects who have offices in London and Mexico City.

With a decade of experience working at Fosters and Partners to now leading Salvador Rivas Architects, Salvador shares his journey and the lessons learnt from one the world’s great practices and how he is implementing them in building his own international office.

In this episode you will learn:
– Business revelations and mindset learned from Business Mentoring
– The remarkable salesmanship skills of Norman Foster
– Advice on planning an exit strategy from your existing employment and move successfully into your own practice

TODAY’S RESOURCES

s*arc : Salvador Rivas Architects
https://www.srivasarchitect.com

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

 

067: Using Architectural Photography to Grow Your Practice with Keith van-Loen

In this week’s episode I venture to south east London into the beautifully concreted home of passionate modernist aficionado and architectural photographer Keith van-Loen.

Coming from an engineering background and with a multitude of photographic experience working with editorial magazines to advertorial and advertising both B2B and B2C, Keith brings a highly specialised set of expertise to creating a photographic asset that captures architectural work. Keith discusses how architectural can be used to create a company brand whilst creating a visual narrative of a building that will resonate with past and future clients.

In this episode you will learn:
– How to get the most value from your architectural photographer
– How you can use photography to create a memorable company brand
– The keys to ensuring a great photoshoot

TODAY’S RESOURCES

Keith van-Loen website
http://www.vanloenphotography.com

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

066: Learning to Use Failures When Designing Your Business with Rion Willard, BOAUK

In this week’s podcast I include a segment from my recent webinar “Fail Forward, Fail Fast”, which explored how we can utilise the iterative design, the same way we design buildings and apply it to designing our businesses.

Elon Musk once said “Failure is an option here. If things are not failing, you’re not innovating enough.”

Learning to re-frame our business mistakes and failures as part of an evolutionary cycle takes much of the sting out of the pain of going through them and also allows us to see them as contributing factors to growth and sustainable business.

If we learn from our mistakes they become some of our greatest allies in building fulfilling businesses.

In this podcast you will learn:

– How to reframe mistakes as part of your business evolution

– Brian Eno’s creative playbook for encouraging paradigm shifts

– The Reality of Business and the Myth of Business

 

TODAY’S RESOURCES

Have a chat with Rion booking link:

https://boaukrionchat.youcanbook.me

 

065: Marketing Strategies for Architects with Eric Bobrow & Richard Petrie, Architect Marketing Institute

In this interview I sit down with some of the leading minds in architect marketing strategies, Eric Bobrow and Richard Petrie of The Architect Marketing Institute.

The Architect Marketing Institute is a consulting firm focused on helping architects win better projects through effective marketing.

Eric Bobrow is one of the world’s foremost internet marketing strategists for architects. He has helped hundreds of architects grow their businesses and has worked with architects for the past 30 years helping them use systems and tools to streamline and grow their practices.

Richard Petrie is a leading architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. A former international cricketer Richard brings that same high performance mindset to marketing for his clients that include hundreds of architects around the world. He’s the author of the book, “What To Do When Your Marketing Sucks” and he’s consulted with business leaders and dignitaries around the world.

In this episode you will learn:

  • Why giving away free advice is damaging your practice and the industry
  • How to avoid falling into the trap of being perceived as a generalist (with no specialism) but retain the joy of working a variety different building typologies
  • What makes a great niche to focus in & emerging market trends

TODAY’S RESOURCES
Richard’s Webinar
www.businessofarchitecture.co.uk/marketing-webinar

Architect Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

 

064: Growing an International Luxury Interior Design Studio with Rachel Laxer and Beth Clancy

This week on the Business of Architecture UK, I visit Rachel Laxer Interiors, an Luxury Interior Design Studio based in London and New York with a portfolio of international work.

In this interview principal Rachel Laxer and senior design director Beth Clancy discuss their working relationship, how Rachel began the studio and the details of how they manage their client’s budgets and vision.

Themes explored in this interview:
– Making the transition into commercial work from private residential
– Financial management for projects
– How and what’s it like to work with Architects

TODAY’S RESOURCES

Architect’s Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

Rachel Laxer Interiors
http://rlaxerinteriors.com

063: Business Systems for an Architecture Practice with Maria Mustapha

In this week’s interview I speak with Maria Mustapha, a business strategist and director of JMA Projects, a Business Systems Consultancy that helps Interior Designers and Architects work smarter and build a 21st century business with better processes & technology.

With a background in a number of various industries from engineering and construction, branding and marketing, to software development projects, Maria has a unique insight into the constraints many new architectural businesses face.

In this interview you will learn:

– What are the most important and first systems you need to have in place in your architecture business
– What questions should you ask to a qualify a prospective client before you start working together
– What time consuming activities you should and can be outsourcing and what technology can be used to automate routine tasks

TODAY’S RESOURCES

Architect’s Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

Work with Maria at JMA Projects
https://jma-projects.co.uk

062: What Happens When An Anthropologist Studies Architects at Work? with Dr Thomas Yarrow

I was absolutely delighted and fascinated to meet this week’s guest on the Business of Architecture UK. Dr Thomas Yarrow is an Anthropologist at the University of Durham, who has recently completed an ethnographical study of architects at work, through an intimate observational collaboration with architecture practice, Millar Howard Workshop.

Dr Thomas Yarrow completed his undergraduate degree in archaeology and anthropology at Cambridge University before undertaking his PhD in social anthropology also at Cambridge University, completed 2006. After completing his PhD he held a Leverhulme fellowship in anthropology at the University of Manchester. He has also lectured in anthropology at the Centre of West African Studies, University of Birmingham and at the School of Environment Natural Resources and Geography, at the University of Wales, Bangor.

His book ‘Architects: Portraits of Practice’ explores the ‘struggle & doubts of the design process’ & ‘explores the architect’s world of anxiety, exhilaration, hope, idealism, friendship, conflict & personal commitment that feeds creativity’.

 

In this Interview the following themes are explored and reflected upon

  • The Revolution of the Everyday – how our sense of a utopian future can obscure the utopias of the everyday
  • The potential for the future of the architect is lies in our ability to thoughtfully reconcile complexity
  • Why the real power of the architect is our confidence in dealing with the uncertainty of ‘not knowing’.

 

TODAY’S RESOURCES

Architect’s Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

Architects: Portrait of a Practice
https://www.amazon.co.uk/Architects-Portraits-Expertise-Technologies-Knowledge/dp/1501738496

Millar Howard Workshop
https://www.mhworkshop.co.uk

Dr Thomas Yarrow
https://www.dur.ac.uk/research/directory/staff/?id=9727

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