Rion Willard

Author Archives: Rion Willard

067: Using Architectural Photography to Grow Your Practice with Keith van-Loen

In this week’s episode I venture to south east London into the beautifully concreted home of passionate modernist aficionado and architectural photographer Keith van-Loen.

Coming from an engineering background and with a multitude of photographic experience working with editorial magazines to advertorial and advertising both B2B and B2C, Keith brings a highly specialised set of expertise to creating a photographic asset that captures architectural work. Keith discusses how architectural can be used to create a company brand whilst creating a visual narrative of a building that will resonate with past and future clients.

In this episode you will learn:
– How to get the most value from your architectural photographer
– How you can use photography to create a memorable company brand
– The keys to ensuring a great photoshoot

TODAY’S RESOURCES

Keith van-Loen website
http://www.vanloenphotography.com

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

066: Learning to Use Failures When Designing Your Business with Rion Willard, BOAUK

In this week’s podcast I include a segment from my recent webinar “Fail Forward, Fail Fast”, which explored how we can utilise the iterative design, the same way we design buildings and apply it to designing our businesses.

Elon Musk once said “Failure is an option here. If things are not failing, you’re not innovating enough.”

Learning to re-frame our business mistakes and failures as part of an evolutionary cycle takes much of the sting out of the pain of going through them and also allows us to see them as contributing factors to growth and sustainable business.

If we learn from our mistakes they become some of our greatest allies in building fulfilling businesses.

In this podcast you will learn:

– How to reframe mistakes as part of your business evolution

– Brian Eno’s creative playbook for encouraging paradigm shifts

– The Reality of Business and the Myth of Business

 

TODAY’S RESOURCES

Have a chat with Rion booking link:

https://boaukrionchat.youcanbook.me

 

065: Marketing Strategies for Architects with Eric Bobrow & Richard Petrie, Architect Marketing Institute

In this interview I sit down with some of the leading minds in architect marketing strategies, Eric Bobrow and Richard Petrie of The Architect Marketing Institute.

The Architect Marketing Institute is a consulting firm focused on helping architects win better projects through effective marketing.

Eric Bobrow is one of the world’s foremost internet marketing strategists for architects. He has helped hundreds of architects grow their businesses and has worked with architects for the past 30 years helping them use systems and tools to streamline and grow their practices.

Richard Petrie is a leading architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. A former international cricketer Richard brings that same high performance mindset to marketing for his clients that include hundreds of architects around the world. He’s the author of the book, “What To Do When Your Marketing Sucks” and he’s consulted with business leaders and dignitaries around the world.

In this episode you will learn:

  • Why giving away free advice is damaging your practice and the industry
  • How to avoid falling into the trap of being perceived as a generalist (with no specialism) but retain the joy of working a variety different building typologies
  • What makes a great niche to focus in & emerging market trends

TODAY’S RESOURCES
Richard’s Webinar
www.businessofarchitecture.co.uk/marketing-webinar

Architect Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

 

064: Growing an International Luxury Interior Design Studio with Rachel Laxer and Beth Clancy

This week on the Business of Architecture UK, I visit Rachel Laxer Interiors, an Luxury Interior Design Studio based in London and New York with a portfolio of international work.

In this interview principal Rachel Laxer and senior design director Beth Clancy discuss their working relationship, how Rachel began the studio and the details of how they manage their client’s budgets and vision.

Themes explored in this interview:
– Making the transition into commercial work from private residential
– Financial management for projects
– How and what’s it like to work with Architects

TODAY’S RESOURCES

Architect’s Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

Rachel Laxer Interiors
http://rlaxerinteriors.com

063: Business Systems for an Architecture Practice with Maria Mustapha

In this week’s interview I speak with Maria Mustapha, a business strategist and director of JMA Projects, a Business Systems Consultancy that helps Interior Designers and Architects work smarter and build a 21st century business with better processes & technology.

With a background in a number of various industries from engineering and construction, branding and marketing, to software development projects, Maria has a unique insight into the constraints many new architectural businesses face.

In this interview you will learn:

– What are the most important and first systems you need to have in place in your architecture business
– What questions should you ask to a qualify a prospective client before you start working together
– What time consuming activities you should and can be outsourcing and what technology can be used to automate routine tasks

TODAY’S RESOURCES

Architect’s Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

Work with Maria at JMA Projects
https://jma-projects.co.uk

062: What Happens When An Anthropologist Studies Architects at Work? with Dr Thomas Yarrow

I was absolutely delighted and fascinated to meet this week’s guest on the Business of Architecture UK. Dr Thomas Yarrow is an Anthropologist at the University of Durham, who has recently completed an ethnographical study of architects at work, through an intimate observational collaboration with architecture practice, Millar Howard Workshop.

Dr Thomas Yarrow completed his undergraduate degree in archaeology and anthropology at Cambridge University before undertaking his PhD in social anthropology also at Cambridge University, completed 2006. After completing his PhD he held a Leverhulme fellowship in anthropology at the University of Manchester. He has also lectured in anthropology at the Centre of West African Studies, University of Birmingham and at the School of Environment Natural Resources and Geography, at the University of Wales, Bangor.

His book ‘Architects: Portraits of Practice’ explores the ‘struggle & doubts of the design process’ & ‘explores the architect’s world of anxiety, exhilaration, hope, idealism, friendship, conflict & personal commitment that feeds creativity’.

 

In this Interview the following themes are explored and reflected upon

  • The Revolution of the Everyday – how our sense of a utopian future can obscure the utopias of the everyday
  • The potential for the future of the architect is lies in our ability to thoughtfully reconcile complexity
  • Why the real power of the architect is our confidence in dealing with the uncertainty of ‘not knowing’.

 

TODAY’S RESOURCES

Architect’s Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

Architects: Portrait of a Practice
https://www.amazon.co.uk/Architects-Portraits-Expertise-Technologies-Knowledge/dp/1501738496

Millar Howard Workshop
https://www.mhworkshop.co.uk

Dr Thomas Yarrow
https://www.dur.ac.uk/research/directory/staff/?id=9727

061: Succeed in the Gig Economy with Diane Mulcahy

This week’s podcast is a powerful conversation with a highly accomplished guest, Diane Mulcahy, author of The Gig Economy – The Complete guide to getting better work, taking more time off and financing the life you want!.

I recently read this book at the recommendation of a business mentor and excitedly consumed it at pace. When finished I was certain that this was one of those critically important books that architects and students must read as it wonderfully articulates so many important lessons about the changing economic landscape within which we practice and offers many practical exercises for transitioning, embracing and using the gig economy to create fulfilling working careers.

As well writing best sellers on amazon, Diane is a Private Equity Advisor, Harvard Business Review and Forbes contributor, Adjunct Lecturer on the MBA program at Babson College, Boston, and a consultant and advisor to Fortune 500 and startup company clients.

In this interview you will discover:
– How you can create a secure career in The Gig Economy with multiple streams of income
– An Exercise for developing an exit strategy from full time employment into independent working without taking huge risks
– How independent working can create a more fulfilling, productive and effective company culture for all the team.

 

THIS WEEK’S RESOURCES

Architect’s Marketing Institute 1-2-1 Breakthrough Call Application

www.businessofarchitecture.co.uk/marketing-breakthrough

Diane Mulcahy

https://www.dianemulcahy.com

The Gig Economy

https://www.amazon.co.uk/Gig-Economy-Complete-Getting-Financing/dp/0814437338

 

060: How to Finance Your Own Projects with Michael Bristow, CrowdProperty

This week I speak with Micheal Bristow, CEO and co-founder of CrowdProperty, a peer to peer lending platform for property projects.

Prior to starting CrowdProperty, Michael spent 18 years as a strategy consultant advising leading international companies and private equity funds on mergers and acquisitions and corporate strategy as well as growing an 8-figure property portfolio predominantly in London.

CrowdProperty provides a powerful alternative to traditional institutional finance, which for architects who want to do their own projects, can be especially attractive – just think of the possibilities!!

Listen to this week’s podcast to find out :

  • How you can raise finance for your own project through peer 2 peer lending
  • Why Institutional finance is preventing projects from happening
  • How project finance works for you and your clients

 

This week’s Resources

Book Your 1-2-1 Breakthrough Strategy with the Architects Marketing Institute 

http://architectresources.org/chat-now

 

Find Finance for your Project

https://www.crowdproperty.com

 

Sign up For the Business of Architecture UK Email list to receive our latest content and special offers

www.businessofarchitecture.co.uk 

 

059: Winning Game Changing Projects with Tarek Merlin of Feix Merlin

What a joy! I love podcasting. I always get the good fortune to visit many architectural practices and get tantalising glimpses behind the scenes.

Every so often I get the opportunity to conduct an interview in a recently completed project of the Business of Architecture guest.

This week was one such interview as I sit down with Tarek Merlin, co founder of Feix Merlin, in their recently completed socially conscious private members club in Mayfair, The Conduit.

Tarek discusses organic growth, the way that their practice has evolved as well the successes and challenges of their pivotal project, the Conduit.

In this interview you will learn:

– The power of ‘being human’ in cultivating meaningful business relationships

– The innovative business models Feix Merlin are employing with developer clients

– What makes a successful business partnership

This week’s Resources
Feix and Merlin

https://feixandmerlin.com

 

Book your free 1-2-1 Breakthrough session with our colleagues at AMI

http://architectresources.org/boauk-podcast

 

058: Getting Published Made Easy with Nic Granleese, Ben Morgan and Celeste Bolte of Bowerbird

In this week’s episode I sit down with co-founders Nic Granleese, Ben Morgan and the UK Head of Operations Celeste Bolte of the Bowerbird Architecture App, a digital platform that makes getting your architecture project published very simple.

Nic, formerly an architect turned architectural photographer and Ben, a former design journalist & Celeste, who’s background is in communications, now operate an ever growing international platform connecting architects and designers with 1254 magazines, newspapers & websites.

In this podcast the Bowerbird trio go into depth about how best to go about getting your work published. In this episode you will learn:
– The essential components to a powerful story about your project
– How to get the most out of your project images
– The common mistakes architects make when publishing their work

This week’s Resources
Bowerbird
https://www.bowerbird.io

 

Book your free 1-2-1 Breakthrough session with BoA 

http://architectresources.org/boauk-podcast

 

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