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084: Architecture as a Superpower: Going Above and Beyond the Building with Adam Scott, FREESTATE

Before the lockdown I had the opportunity to meet with Adam Scott who is the founder of experience master planners FREESTATE.

Adam is an architect and pioneer in brand experience having worked with some of the world’s most innovative brands and city makers including Melbourne Airport, Virgin Atlantic, Samsung and Sony to name a few.

Adam is an advocate for the power of architectural thinking beyond just buildings and describes it as a super power that many highly successful people working in different disciplines and industries have utilised.

In this episode you will discover:

– How utilised his architectural expertise from promoting live club nights to building a pioneering global experience masterplanning agency – What is brand and why architects are well suited to think about it

– How architects can move into new modes of architectural practice and design This week’s resources:

Discovery call with Rion


Rion Willard

Rion Willard is the Host and Director of the Business of Architecture UK, an interview podcast where prominent guests share tips and strategies for success in architecture. He’s the founder of the The Thinking Hand Studio Architects a London based architectural design firm specialising in high end luxury residential.