Archive

Monthly Archives: November 2020

116: Content Marketing for Architects with Timea Kadar, CMO, Francis Cooper Marketing Consultancy

In this week's episode I speak with Timea Kadar, Chief Marketing Officer at Francis Cooper Marketing.

Timea has a wealth of experience working with businesses in the AEC industry and understands how architects can market better through content marketing and social media strategies. She has a great expertise in both offline and online marketing techniques and how to combine them. She was featured in Forbes magazine after helping more than 120 stylish hotels with their digital transformation to attract and engage more guests. Timea is an international speaker, TEDx speaker and published author.

In this episode you will learn:
– Why we should use our clients words in our marketing
– The diagnostic approach to marketing and how to find the emotional drivers of our clients
– The dangers of pride in our marketing
– How to find out what content to make for your target market

THIS WEEK'S RESOURCES

Discovery Call with Rion
https://www.businessofarchitecture.co.uk/discoverycall

Timea Kadar
https://www.linkedin.com/in/timeakadar

115: How to Write Better Proposals with Ian Motley, Blue Turtle Consulting

What are the common mistakes architects make with their fee proposals?

In this episode I sit down with Ian Motley of Blue Turtle Consulting to discuss this and more. Ian is a Design Fee Proposal Expert, Speaker, and Author specialising in design fees, conversion rates and scope creep.

He has a background in Project Management working as a Fee Proposal Writer and Negotiator for Foster + Partners. He’s also co-authored 5 Design Fee and Appointment Guides that sell in 13 different countries.

In this episode you will learn:
– Some of the fundamentals that should appear in a compelling fee proposal
– How to avoid scope creep
– The principle of consistency and commitment and how you can use it in your proposals

THIS WEEK'S RESOURCES

Discovery Call with Rion
https://www.businessofarchitecture.co.uk/discoverycall

Blue Turtle
https://blueturtlemc.com

114: Canine Robots for Construction with Brian Ringley, Boston Dynamics

This week I was super excited to sit down with Brian Ringley from Boston Dynamics.

Boston Dynamics is a world leader in mobile robots, tackling some of the toughest robotics challenges. Boston Dynamics has an extraordinary and fast-growing technical team of engineers and scientists who seamlessly combine advanced analytical thinking with bold engineering and boots-in-the-mud practicality.

Brian is the Construction Technology Manager at Boston Dynamics where he supports AECOO customer applications for the Spot platform and promotes the development of new autonomous behavior that adds value to construction project delivery. Prior to Boston Dynamics, he was a Senior Construction Automation Researcher at WeWork where he managed the construction robotics research program and contributed to initiatives in design automation and modular prefabrication. Previously he taught at the University of Cincinnati DAAP, City Tech, City College, and most recently at Pratt GAUD where he led seminars in computational fabrication and industrial robotics.

In this episode you will discover:

– How can designers and architects can drive the process for manufacture
– The future of field robotics in construction
– How Boston Dynamics is directing it's research into commercialisation and the business needs within the AEC industries

Discovery Call with Rion
https://www.businessofarchitecture.co.uk/discoverycall

Boston Dynamics
https://www.bostondynamics.com

113: Going Beyond Buildings to Create Social Impact with Chris Hildrey, Hildrey Studio & ProxyAddress

This episode was recorded prior to the current UK Lockdown.

This week I am speaking with the inspirational architect and designer Chris Hildrey, founder of Hildrey Studio and ProxyAddress.

Chris is passionate about creating a built environment that is socially, economically, and ecologically sustainable. He has spoken on television, radio, and in the Houses of Parliament about the role of design and the arts to effect positive social change.

In 2017, Chris became the first qualified architect to be chosen for the Designers in Residence programme at the Design Museum and was elected a Fellow of the Royal Society of Arts. In 2018 he was named an RIBA Rising Star and became the youngest ever recipient of the RIBA President's Medal for Research. In 2019 he was named a RESI Trailblazer, was chosen to be a UK Department of International Trade delegate to Hong Kong, and was a judge for the Design Museum's 2019 Designers in Residence Programme. In 2020 he was named one of the Top 100 Changemakers by The Big Issue and made a trustee of the Museum of Architecture.

ProxyAddress is a database that can connect homeless people with an address from one of England's 500,000 empty houses so they don't lose access to vital services.Chris, created the system to provide people in England facing homelessness with a fixed address to register for services with.

In this episode you will discover:

  • Why charging by the hour doesn't always make sense
  • The language of assessing and communicating value for our clients
  • What is ProxyAddress and how it can impact the lives of 1000s

THIS WEEK'S RESOURCES

Discovery Call with BOA
https://www.businessofarchitecture.co.uk/discoverycall

Hildrey Studio
https://hildreystudio.com

ProxyAddress
http://proxyaddress.co.uk

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