Archive

Monthly Archives: October 2019

067: Using Architectural Photography to Grow Your Practice with Keith van-Loen

In this week’s episode I venture to south east London into the beautifully concreted home of passionate modernist aficionado and architectural photographer Keith van-Loen.

Coming from an engineering background and with a multitude of photographic experience working with editorial magazines to advertorial and advertising both B2B and B2C, Keith brings a highly specialised set of expertise to creating a photographic asset that captures architectural work. Keith discusses how architectural can be used to create a company brand whilst creating a visual narrative of a building that will resonate with past and future clients.

In this episode you will learn:
– How to get the most value from your architectural photographer
– How you can use photography to create a memorable company brand
– The keys to ensuring a great photoshoot

TODAY’S RESOURCES

Keith van-Loen website
http://www.vanloenphotography.com

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

066: Learning to Use Failures When Designing Your Business with Rion Willard, BOAUK

In this week’s podcast I include a segment from my recent webinar “Fail Forward, Fail Fast”, which explored how we can utilise the iterative design, the same way we design buildings and apply it to designing our businesses.

Elon Musk once said “Failure is an option here. If things are not failing, you’re not innovating enough.”

Learning to re-frame our business mistakes and failures as part of an evolutionary cycle takes much of the sting out of the pain of going through them and also allows us to see them as contributing factors to growth and sustainable business.

If we learn from our mistakes they become some of our greatest allies in building fulfilling businesses.

In this podcast you will learn:

– How to reframe mistakes as part of your business evolution

– Brian Eno’s creative playbook for encouraging paradigm shifts

– The Reality of Business and the Myth of Business

 

TODAY’S RESOURCES

Have a chat with Rion booking link:

https://boaukrionchat.youcanbook.me

 

065: Marketing Strategies for Architects with Eric Bobrow & Richard Petrie, Architect Marketing Institute

In this interview I sit down with some of the leading minds in architect marketing strategies, Eric Bobrow and Richard Petrie of The Architect Marketing Institute.

The Architect Marketing Institute is a consulting firm focused on helping architects win better projects through effective marketing.

Eric Bobrow is one of the world’s foremost internet marketing strategists for architects. He has helped hundreds of architects grow their businesses and has worked with architects for the past 30 years helping them use systems and tools to streamline and grow their practices.

Richard Petrie is a leading architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. A former international cricketer Richard brings that same high performance mindset to marketing for his clients that include hundreds of architects around the world. He’s the author of the book, “What To Do When Your Marketing Sucks” and he’s consulted with business leaders and dignitaries around the world.

In this episode you will learn:

  • Why giving away free advice is damaging your practice and the industry
  • How to avoid falling into the trap of being perceived as a generalist (with no specialism) but retain the joy of working a variety different building typologies
  • What makes a great niche to focus in & emerging market trends

TODAY’S RESOURCES
Richard’s Webinar
www.businessofarchitecture.co.uk/marketing-webinar

Architect Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

 

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