Monthly Archives: April 2019

048: Navigating Economic Storms In A Design Led Practice with Oliver Salway

This week’s podcast is with director of Softroom, Oliver Salway. In this interview Oliver shares how Softroom began using innovative digital rendering techniques to create speculative projects ideal for marketing their architectural talents. From collaborations with emerging design magazines (Wallpaper in 90s) they began to win an exciting array of projects working with global brands and cultural institutions navigating and evolving their practice as economic downturns injured other businesses.

In this interview you will learn:
– What Oliver believes is the new CGI that young architectural practices can utilise to stand out
– Lessons learned from working with airlines
– How to use speculative design to win real projects

This Week’s Resources



Book your breakthrough Session with BOA



047: What Happens When You Own A Restaurant, Bar and An Architecture Practice with Fourth Space

In this week’s interview I speak with Steve Sinclair, Huw Williams and Paolo Mozzato of Fourth Space about how they have set up a scenario many architects often dream of – owning a restaurant, Ombra on Vyner Street in London and running an architecture practice.

In this conversation the Fourth Space gents share the valuable business lessons they have learnt from running a restaurant, how they have utilised the unique environment to nurture client and industry relationships.

In this episode you will discover how Fourth Space have:

  • Created a unique Company Culture
  • Used a restaurant as the front room of their office
  • The lessons learned for an architecture practice from running a restaurant


This Week’s Resources

Fourth Space



Book your breakthrough Session with BOA