Archive

Monthly Archives: March 2019

046: When Is P.R. A Bad Idea? with Robert Fiehn

This week I speak with PR Maestro, Rob Fiehn of Robert Fiehn Communications. Rob has an accomplished career to date, working deep within the architectural industry facilitating effective communication with diverse portfolio of practices from small bespoke operations to large international firms helping them communicate both internally and with the wider public.

In this interview Rob discusses when PR is a BAD IDEA. Many architects look at PR as the quick fix solution to a number of business of problems, however without a number of marketing and business fundamentals in place first PR can not be effective and will not deliver the desired investment.

In this interview you will learn:

  • The essentials you need to have in place before you approach a PR
  • The key elements to an effective marketing strategy to maximise your PR
  • What to do when a client is not onboard with your PR strategies

 

THIS WEEK’S RESOURCES:

 

 

045: A Practice For The Future with Piers Taylor

What a delight this week’s podcast interview is as I get the opportunity to sit down with Piers Taylor of the Invisible Studio. Sitting in a unit studio at Reading University where Piers teaches, we discuss his career, the growing of two architectural practices Mitchell Taylor and Invisible Studio, working in the media and his blue prints for a light weight low risk architecture practice that delivers fulfilling, challenging design and creates a lifestyle where the distinction between work and play is blurred.

Piers is a true innovator and an inspirational voice for the industry who can powerfully articulate the potential of architecture and an architecture business.

In this episode you will learn how Piers has:

  • Mitigated the risk of traditional architecture practice with an innovative business model
  • Created his own projects, diversified and created alternative streams of revenue in his career
  • Followed in the footsteps of his architectural mentor and inspiration Glen Murcutt

 

THIS WEEK’S RESOURCES:

Home

 

044: The 7 Threats to an Architecture Business with Rion Willard

In 2018 I interviewed 42 architects, archipreneurs and industry thought leaders.

Again and again the same themes appeared that I sensed were at the root of many architecture business problems.

Over the Christmas period, I spent a lot of time quietly reflecting and re listening to those interviews in order to distill what these industry experts were telling me they had found to often be some of the most challenging aspects of running an architecture business and what they have done to navigate around them.

From that study I compiled a list of 7 Business Obstacles that in many cases threaten and prevent otherwise successful and intelligent architecture practices from fulfilling in their mission of delivering impactful and meaningful design work.

They are:

1. CASHFLOW

2. LACK OF RESOURCE

3. NO MARKET NEED

4. DISCOUNTING TO WIN WORK

5. LACK OF LEADERSHIP

6. FEAR OF SELLING

7. LOSING TALENT

In this podcast I review what these 7 Threats are and how they can erode your business and I relay how many of the architects and industry leaders I have spoken with have overcome them.

Join us at U+I Offices where BoA UK will give you a roadmap around the 7 Most Common Obstacles (the 7 THREATS!!) to a Profitable and Impactful Architecture Business.

THIS WEEK’S RESOURCES:

TICKETS TO Business of Architecture Live Event

http://bit.ly/7THREATS-BOAUKWEB

 

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