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- Archive: June, 2018
014: DIY PR For Small Practices with Rob Fiehn
This week I speak with Architectural PR specialist and expert Robert Fiehn. Rob has had an accomplished career working at Phaidon in publishing before joining Rogers Stirk Harbour and Partners as part of their in house PR team as the Media and Client Coordinator to then working for bespoke Architectural PR Agency Caro Communications as an Account Director before setting up his own Agency Robert Fiehn PR.
In this interview, Rob walks us through how to get your projects published by providing a step by step process for small practices to execute their own PR.
In this episode you will discover:
- How to get your work published in the right publications
- How to structure a captivating Press Release
- The secret to communicating with clarity to your target market
Today's Resources:
013: Monetize Your Sketchbooks with Zean Macfarlane
This week I’m speaking with Zean Macfarlane of the Zean Macfarlane Architecture Studio. Zean is a young architectural designer who has developed a series of effective marketing strategies on social media enabling him to grow large communities. Zean has created multiple revenue streams from his online audience by self-publishing a series of Ebooks, selling prints of his work and offering online mentoring to students as well as using his social media output as marketing collateral for his practice. I love to hear of entrepreneurial and marketing innovation in architecture and Zean has brought plenty of that here.
In this interview, you will learn
- How to successfully launch an online Ebook for Architecture
- the powerful business lessons gained from dealing with ‘haters’ online
- Zean’s process for growing and monetizing social media audiences
Today's Resources:
Zean Macfarlane Architecture Studio
WEBINAR 10 BUSINESS MISTAKES ARCHITECTS MAKE WHEN RUNNING A PRACTICE
Register your place to this webinar on the 26th June 2018, 7pm, here
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012: Build a Recession Proof Practice with Jo Cowen
Wow, what an episode this week as I speak with the phenomenal entrepreneurial force that is Jo Cowen, co-founder, and director of Jo Cowen architects. Jo’s story, her business expertise, and acumen is massively impressive. From a 2 person practice in her loft to a 40 person strong practice on the King’s Road working on multi million pound developments, Jo shares her accomplishments, business strategies and mindsets behind her success in this interview.
In this episode, you will discover how Jo
- Used an innovative Business model to recession-proof her practice
- Won multi million projects as a small practice
- Has developers call on her first with their best sites
Today's Resources:
WEBINAR 10 BUSINESS MISTAKES ARCHITECTS MAKE WHEN RUNNING A PRACTICE
Register your place to this webinar on the 26th June 2018, 7pm, here
011: Growing a Design-Focused Architecture Practice with Meredith Bowles
Meredith Bowles has been hailed as “One of the UK’s top 10 architect provocateurs, who are shaking things up with bold, innovative designs.”
In today's episode, Meredith Bowles discuss his journey in the business of architecture building his design-focused practice Mole Architects.
You'll discover:
• How to get more of the kind of work you want
• A methodology for business development
• How to get to the next level of projects that you aspire to work on
Today's Resources:
010: Reflective Practice with Wendy Perring and Roger Tyrrell
In this interview, I speak with Wendy Perring and Roger Tyrrell. Wendy is the managing director of PAD Studio an award winning architectural practice based in the historic Georgian market town of Lymington on the South Coast of Hampshire, UK. Roger is the practice mentor and founder of CHORA, who provide architectural practice an ‘external voice’ that reconnects practice, theory, and enterprise.
In this interview you will discover:
- The antidote to constant firefighting
- How to powerfully communicate to your clients
- How to use a Manifesto to create your ideal practice
I think you'll love this episode with Wendy and Roger, and if you do, I'd love to have you leave a review on iTunes or Stitcher.
Today's Resources: