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- Archive: April, 2018
006: Words that Sell with Gaël Reignier
A fantastic treat this week as I interview master copywriter Gael Raigner as he explains what copy writing is and why it’s so important for architects to use correctly. Gael describes copy writing as the art and science of putting words together to influence people in making a decision – critical for architects putting together sales letters, competition entries, proposals and marketing materials.
In this episode you will discover
– How to use powerful words to attract your ideal client
– The common mistakes architects use in their copy on their websites, emails and marketing
– The pillars of growth vital for any business to succeed
I think you'll love this episode with Gael Raigner, and if you do, I'd love to have you leave a review on iTunes or Stitcher.
Today's Resources:
Book your complimentary call with Gaël now, by clicking on this link:
http://bit.ly/BookACall-UK
Gael's email: info@services42.com
005: Winning Cultural Projects as a Small Practice with Oliver Cooke
In today’s episode I speak with Oliver Cooke of Co-founder of design focused practice Cooke Fawcett. Oliver has an impressive CV attaining his degree from the University of Cambridge, working for Renzo Piano Building Workshop (Paris) during his year out, then completing his Masters at GSD Harvard which led him to career at Herzog and De Meuron (Basel and London) where he worked on numerous prestigious projects including the recent Tate Modern Extension.
In this episode you’ll discover
– How a simple marketing effort turned into their first cultural project as a small practice
– The keys to cultivating powerful client relationships
– How to create a successful partnership
004: Mastering the Language of Business and Design with Carl Turner
Today I speak with the accomplished, design-forward architect Carl Turner.
This episode is full of amazing insight into the business lessons that Carl Turner has learned as he has explored the intersection between great business and great design.
On today's episode you'll discover:
- How architect Carl Turner started his practice
- How he designed his own award-winning house and leveraged that effort to get exposure and prominence through the media
- How he uses the concept of “optimising profit” (instead of “maximising profit”) to partner with development entities to create projects that revitalise underused areas
I think you'll love this episode with Carl Turner, and if you do, I'd love to have you leave a review on iTunes or Stitcher.
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003: Connecting with the Perfect Clients with Architect’s Republic
In today’s episode, I speak with architect Jon Miller and marketing and communications professional Dean Bove of Architect’s Republic – a new online platform that serves to connect architects with the right client.
In this episode you’ll discover:
- The common mistakes architects make with their online marketing
- The essentials to communicate to your client
- How to effectively market yourself even without completed projects
Todays Resources: