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118: Getting Recession Ready with Rob Fiehn and Luke Neve
2020 has been a bonkers year! The economic impacts of COVID are being felt around the globe. In this episode I sit down with two leading architectural communication experts and ask them ‘How can architects get ready for the deepening recession?'.
Rob Fiehn has an accomplished career to date, working deep within the architectural industry facilitating effective communication with diverse portfolio of practices ranging from small bespoke operations to large international firms helping them communicate both internally and with the wider public.
Luke Neve has delivered campaigns as an external consultant for a wide range of creative and corporate clients, such as the Vinyl Factory, Sony, and the Polish Pavilion at the Venice Biennale. He has set up and implemented communications strategies for international architecture practices overseeing management of competitions and award bids, website updates, social media, PR, new business, and events.
In this episode you will discover:
- The do's and don'ts of communication in a recession
- What competitions you should be avoiding and which ones may be successful
- Why you should be selling to other architects
- How to use LinkedIN to start meaningful conversations with potential new clients
THIS WEEK'S RESOURCES
Discovery Call with Rion