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093: The Power of Brand, Jeff Echols, CSO echoEngagement & host Build Your Brand Podcast

This week on BOAUK I speak with Jeff Echols.

Jeff is on a mission to change the way you do business by helping you communicate Empathy (not ego) so clients and employees see Value (not commodity).

He's the President and Chief Strategy Officer of echoEngagement and the Host of the Build Your Brand podcast. Jeff works with architecture and engineering firms on branding, communication, leadership, marketing, and business development strategies.

In this week's episode you will learn

  • What is Brand
  • Why Brand and Branding is Important for your Architecture Practice
  • The difference between ‘Ego vs Empathy' and why it's essential in your practice communications.



Discovery Call with Rion


Build Your Brand Podcast




Rion Willard

Rion Willard is the Host and Director of the Business of Architecture UK, an interview podcast where prominent guests share tips and strategies for success in architecture. He’s the founder of the The Thinking Hand Studio Architects a London based architectural design firm specialising in high end luxury residential.