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067: Using Architectural Photography to Grow Your Practice with Keith van-Loen

In this week’s episode I venture to south east London into the beautifully concreted home of passionate modernist aficionado and architectural photographer Keith van-Loen.

Coming from an engineering background and with a multitude of photographic experience working with editorial magazines to advertorial and advertising both B2B and B2C, Keith brings a highly specialised set of expertise to creating a photographic asset that captures architectural work. Keith discusses how architectural can be used to create a company brand whilst creating a visual narrative of a building that will resonate with past and future clients.

In this episode you will learn:
– How to get the most value from your architectural photographer
– How you can use photography to create a memorable company brand
– The keys to ensuring a great photoshoot


Keith van-Loen website

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Rion Willard

Rion Willard is the Host and Director of the Business of Architecture UK, an interview podcast where prominent guests share tips and strategies for success in architecture. He’s the founder of the The Thinking Hand Studio Architects a London based architectural design firm specialising in high end luxury residential.