• Home
  • podcast

Download Audio

Subscribe for FREE updates:

048: Navigating Economic Storms In A Design Led Practice with Oliver Salway

This week’s podcast is with director of Softroom, Oliver Salway. In this interview Oliver shares how Softroom began using innovative digital rendering techniques to create speculative projects ideal for marketing their architectural talents. From collaborations with emerging design magazines (Wallpaper in 90s) they began to win an exciting array of projects working with global brands and cultural institutions navigating and evolving their practice as economic downturns injured other businesses.

In this interview you will learn:
– What Oliver believes is the new CGI that young architectural practices can utilise to stand out
– Lessons learned from working with airlines
– How to use speculative design to win real projects

This Week’s Resources




Book your breakthrough Session with BOA




Rion Willard

Rion Willard is the Host and Director of the Business of Architecture UK, an interview podcast where prominent guests share tips and strategies for success in architecture. He’s the founder of the The Thinking Hand Studio Architects a London based architectural design firm specialising in high end luxury residential.