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046: When Is P.R. A Bad Idea? with Robert Fiehn
This week I speak with PR Maestro, Rob Fiehn of Robert Fiehn Communications. Rob has an accomplished career to date, working deep within the architectural industry facilitating effective communication with diverse portfolio of practices from small bespoke operations to large international firms helping them communicate both internally and with the wider public.
In this interview Rob discusses when PR is a BAD IDEA. Many architects look at PR as the quick fix solution to a number of business of problems, however without a number of marketing and business fundamentals in place first PR can not be effective and will not deliver the desired investment.
In this interview you will learn:
- The essentials you need to have in place before you approach a PR
- The key elements to an effective marketing strategy to maximise your PR
- What to do when a client is not onboard with your PR strategies
THIS WEEK'S RESOURCES: