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006: Words that Sell with Gaël Reignier

A fantastic treat this week as I interview master copywriter Gael Raigner as he explains what copy writing is and why it’s so important for architects to use correctly. Gael describes copy writing as the art and science of putting words together to influence people in making a decision – critical for architects putting together sales letters, competition entries, proposals and marketing materials.

In this episode you will discover

– How to use powerful words to attract your ideal client

– The common mistakes architects use in their copy on their websites, emails and marketing

– The pillars of growth vital for any business to succeed

I think you'll love this episode with Gael Raigner, and if you do, I'd love to have you leave a review on iTunes or Stitcher.

Today's Resources:

Book your complimentary call with Gaël now, by clicking on this link:

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Rion Willard

Rion Willard is the Host and Director of the Business of Architecture UK, an interview podcast where prominent guests share tips and strategies for success in architecture. He’s the founder of the The Thinking Hand Studio Architects a London based architectural design firm specialising in high end luxury residential.